Snapchat sent its first ad over the weekend–a 20 second trailer for the fright flick Ouija (see below). Because of the way Snapchat works, the ad has already disappeared. People either didn’t like it, didn’t watch it, or didn’t care. (Or else they loved it–we’ll see.) Snapchat said in a blog post that it was “no biggie” if people didn’t watch the ad. Tell that to investors who’ve valued the (virtually) revenue-free sharing app at $10 billion.
If people don’t watch Snapchat’s ads, the business model will surely need some rearranging. But thatnewjam on tumblr thinks it’s a perfect fit: “This is so important. A completely new way to advertise to your most important demographic. Brands like Taco Bell will kill this for sure.”