Like Sears doesn’t have enough trouble. The once great American brand, whose famous catalog contained the world of possibility for consumers long before Amazon and eBay made that world digital and enormous, got caught selling a Swastika ring on its marketplace website. A third party had placed the ring for sale on the site, which is a part of sears.com. The thing is, with the thousands of sellers on sites like this, it’s understandable how Sears could have missed it. Then again…here’s the description: “This gothic jewelry item in particular features a Swastika ring that’s made of .925 Thai silver. Not for Neo Nazi or any Nazi implication.” There is plenty of technology out there that will scan your site for words like “Nazi”, “Neo Nazi”, and “Swastika.” Sears either doesn’t have it in place or no employee is looking at the results.
Sears replied on Facebook after hearing numerous complaints: “The ring was not posted by Sears, but by independent third-party sellers on Sears Marketplace…If a problem occurs, we take appropriate action. The ring has not been purchasable since this morning.”