The South of France–the very name conjures glamour, leisure, the best things in life. Sure the Oscars are glam but until you’ve been feted in Cannes, have you really arrived? The Mediterranean Sea glistens and if you’re there, you want evidence, right? And in 2014 that doesn’t mean a matchbook or some beach towel souvenir, it means a selfie–just you, your shades, your sunscreen and the sand.
But one beach in the South of France, the popular Garoupe beach, thinks selfies spoil the environment. All that posing and posting, you may as well have a boom box blasting. So the Garoupe has designated ‘No Braggie Zones.” (“Braggie” is the selfie of France, apparently–as far as words go it’s even more on point, don’t you think?) A Garoupe spokesperson told the Daily Mail, “‘The Garoupe beaches are among the most glamorous and pristine beaches in all of France and we want people to be able to enjoy our exclusive beach in the moment, not spending the majority of their time bragging to their friends and family back home.” The French beach cops are gonna put a stop to all this bragging about the good life. It’s all in very bad taste, the navel gazing, which reminds us of that old switcheroo popular on postcards: “The weather is here–wish you were beautiful.”