An Icelandic radio show host’s prank phone-call inspired the creation of a new ice cream flavor, one perhaps oddly appropriate for the global state of affairs: human breast milk. Guorun Hafsteinsdottir, head of ice cream company Kjoris, told visir.is, “This is just normal ice cream, except for instead of milk coming from a cow, it comes from a woman.” Like some parallel universe version of a Howard Stern gag, a local radio personality had called and offered her breast milk to Guorun to make ice cream. Guorun later realized she’d been pranked, and berated the on-air hosts because she’d immediately pursued the project. A few local mothers went so far as to donate their milk. Guorun points out that the milk is pasteurized, and the ice cream made within industry standards—and she isn’t forcing anyone to taste it.
Kjoris, moving on with the experimental flavor, has named it—ahem—Bubis, and will make it available on Isdagurinn—Ice Cream Day—in the company's town of Hverageoi on August 16. Other experimental flavors are cottage cheese and—wait for it—dried fish.