The American Family Association (AFA), a non-profit organization that promotes “the Biblical ethic of decency in American society,” runs the influential online campaign OneMillionMoms.com. Although they’re 950,000 moms short on Facebook, they are strong. Collectively, they hound and threaten to boycott advertisers on TV shows they believe promote immoral behavior/lifestyle, e.g. promiscuity and homosexuality. Recently, AFA has succeeded in influencing the cancelation of the following: ABC’s “GCB” (from the book “Good Christian Bitches”), NBC’s “The Playboy Club,” and MTV’s “Skins.” Under the AFA influence, Hanes–which makes paragon of virtue Michael Jordan’s underwear–has vowed never to advertise on “Modern Family” and “GLEE” again. Now the moms are after “The Fosters” – a series green-lit by ABC about a family with two, um, moms. It’s produced by Jennifer Lopez. Repercussions for Kohl’s, exclusive retailer of JLo’s line of tight leopard-print dresses and revealing tops?
With more retailers like Home Depot offering health benefits for same-sex married couples, JC Penney hiring (and keeping) Ellen as a spokesperson, AFA contributions slipping (from $19.6m in 2009 to 17.9m in 2010), and a plethora of organizations working to sabotage the OMM campaign including One Million Human Beings Against One Million Moms, it’s easy to imagine the ethical moms losing vigor. Quite the contrary. OMM is now suggesting that its followers boycott Amazon, where CEO Jeff Bezos and wife Mackenzie made a $2.5 million personal donation to defend marriage equality. Mr. Bezos’s company makes The Holy Bible available free from Amazon as a Kindle download, where it ranks #41 of all available freebies. 50 Shades of Gray, a different sort of tome also filled with commandments, is the number one selling Kindle book of all time.