When gazillionaire social media star Kylie Jenner announced her annual 20 percent off sale for her Kylie Cosmetics brand, some celeb fans including singer Ylona Garcia and designer Alexander Wang sent love and support via heart, lips and fire emojis.
The post features a dizzyingly beautiful and moody black-and-white photo of Kylie with her supermodel sister Kendall Jenner being mobbed by paparazzi. It predictably received more than 4 million likes, but also got slammed by bots with a huge number of comments including the hashtag #payyourbangladeshworkers.
Kylie is a Internet master and can appeal to the Gram to try to limit the bot activity. But she’ll likely focus on the 4 million likes and look at the sales figures. Are the comments important anymore? Watching Kylie’s account may tell us the future there.
Meanwhile, business continues. And the business is visual enchantment. The customer base seems still to love it.