The timing is just a coincidence, surely. But the two biggest names in the celebrity cosmetics game dropped killer tutorials in the same 24-hour period on social. And so it’s on between superstar Rihanna and superstar Kylie Jenner.
Or you could say it’s on between Fenty Beauty (available here) and Kylie Cosmetics (available here). Or you could simply say both superstars will sell enough merch from these two videos that their yachts can meet for lunch in the Mediterranean…there’s plenty of eyelashes to go around!
Here’s Rihanna. Note that in the last swipe, she does her bottom lashes, going in a circular motion that may hypnotize you if you watch it repeatedly. Or maybe that’s just her eyes that do it….
On Kylie’s side, she went the extra mile and doubled down on the famous faces, bring her sister Kim Kardashian into the action.
Here’s the announcement that the sisters are gonna get the makeup on, followed by Kylie’s video tutorial. Who wins?
And here’s the action with the sisters getting their glam on with the help of YouTube: