Superstar Beyonce knows how to let people know about stuff, right? She doesn’t even need to face forward with that super famous face, because Queen Bey has other super famous assets at her disposal… Beyonce’s letting people know not to spend ALL their money for Christmas because the new IVY PARK collection is gonna drop an January 18. Save up, people.
The transfixing image with which Beyonce makes the announcement becomes almost immediately iconic. The proof? Who will forget the dramatic image it presents, the long hair braids imprinted with the Ivy Park name, and also working to almost obscure the singer legendary derriere.
Transfix, by definition, means to “cause someone to become motionless with wonder or astonishment.” Beyonce is a pro at this, of course. Sometimes the astonishment makes us want to dance. Here it makes us want to stare.
A very typical response came from a fan who seems to speak for all Beyonce fans: “Whatever it is I can’t wait!”