NBA legend Allen Iverson signing a lifetime contract with Reebok back in the day probably marked the pinnacle for the brand among sneakerheads. (Iverson is due a $32 million payout soon, too.) Hey, the classic Reebok hoop silhouette is still killer:
The Iverson deal and the heavily hyped (and still kicking) Reebok pump kicks were the cultural moments — all courtesy of Reebok.
But if those big moments are in the past, Reebok still perseveres and thrives, owning its own style and lane. To that end, here comes the PALACE REEBOK JK LEATHER MID — maybe the best Reebok thing since AI. Critics are pointing out that while the Palace x Reebok is a Workout by category, it’s more of a Reebok Classic by look and feel.
You won’t find too many Reeboks on the basketball court these days, but taking a page from hip hop’s killer collaboration fetish, Reebok is working its Palace Skateboard collab to the fullest and tastiest.
Hypebeast reports on the PALACE REEBOK JK LEATHER MID that: “Each pair will release on palaceskateboards.com and at Palace’s retail locations in Europe and the US on Friday, October 11 at 11 a.m. EDT. “