Superstar Rihanna — like every big time celebrity entertainer these days — is at least as much about the seemingly ancillary business opportunities that fame makes possible as about the singing biz. And that’s as it should be, given the avid highly loyal appreciation these artists receive from their fans.
(People call Kanye West a nearly god-like artist, yet he recently described himself as a “mainly a product guy” — and you thought self-knowledge wasn’t among his gifts!)
Rihanna decided early on that instead of lending her influencer power to an existing brand, she would make up her own. Fenty is the glam, high-quality result — from cosmetics to apparel, Rihanna is looking to own her lane, and she’s succeeding.
Above and below, Rihanna seductively pours out of her new Savage X Fenty bra in what she describes as “Lavender leopard lace.” Wow.