“Make a scene as you drain buckets in front of the defender’s face,” reads the Jordan Why Not Zer0.2 product copy at Foot Locker. Pretty aggressive advice there for a toddler. But let’s assume they’re talking to the adult wearers of Russell Westbrook’s Jordan Why Not Zer0.2 basketball shoes. That said, Russ himself wants people — toddlers included, toddlers especially — to know you can never start asking WhyNot? too soon. That’s why his post about his new WhyNot kicks made sure to emphasize that “toddler sizes available.” (Russ better be supplying the toddler sizes — his adorable son’s toddling like a champ already, and his newly arrived twins will soon need a pair each!)
When you jump up to the grade school level Jordan Why Not Zer0.2, that’s when the product copy for the WhyNot starts to sound more age appropriate: “Guaranteed to make you stand out while letting you play your best, you’ll feel like pure chaos as you run through the defense in these basketball shoes.” Stand out and be pure chaos — not that’s an appeal to a middle schooler’s heart. And it’s just how Westbrook plays — standing out with controlled chaos. The Russell Westbrook signature Jordans are named after Westbrook’s motto — the I-Can-Do-Anything-fueled #WhyNot. This is the second edition of the shoes, which is where the .2 comes from. The zerO is from the Westbrook jersey. He’s the most famous zero in sports.
— Russell Westbrook (@russwest44) March 14, 2019