There’s an old idea that you can tune into the last 10 minutes of an NBA game and skip the rest to get the biggest bang for your viewing buck. Well, the NBA has apparently heard the theory — and the league is putting it to the test. Starting today, the popular NBA League Pass product, which allows fans to stream any game anywhere, is adding a feature that allows NBA app users to watch 10 minutes of any game for $.99 — that’s 99 cents.
You tune into NBA.com one night and see that the Warriors-Pistons game is closer than you thought it would be? Just click WATCH and see the last ten minutes. But you have to time it right to make the most of this new feature — many fans will still prefer the option, already available, to watch any game “from the end of the third quarter to the conclusion of the game for $1.99. That includes overtime.
The new 10-minute option is also helpful for fans who want want to watch the first 10 minutes of a particular game, just to see if Steph Curry is hot or if Russell Westbrook gets 12 assists in the first quarter.
“NBA 10-Minute Pass offers unprecedented flexibility for fans to watch live NBA games when it is convenient for them,” says Chris Benyarko, NBA Senior Vice President, Direct to Consumer.