“The only thing about it is I don’t see how it is that you read through this story and not walk away just overwhelmed by the idea ‘Yo, man, this is a con. The whole damn thing feels like a con’,” says Bomani Jones, echoing what many when they read Tom Brady’s health and fitness manifesto. (Drink enough water and you won’t get sunburn? Okay, Mr. Super Bowl.) Brady is working with Alex Guerrero to sell the TB12 method of fitness. The TB12 Method is discussed in Brady’s book at length and you can read more about it online here. Guerrero evidently once paid a settlement to the FTC about some natural supplements claims that were disputed. Brady has addressed Guerrero’s past before, saying there are a lot of gray areas in the supplement business and in what promises can be made. That’s certainly true.
But Jones is amusingly incredulous that Brady with all he has going for him is partnering with Guerrero – on this particular fountain of sports youth plan. Jones speaks as if speaking to Brady (listen at the 41 minute mark): “You telling me that you’re going into business on the TB12 method — cause it’s a method — you’re going into business with a dude that was selling people supplements that he said not could help with cancer but could cure cancer… You are doing business with a dude that claimed he could cure cancer. Not make you feel better, cure cancer.” The moment was instigated by a ESPN article on Brady and the TB12 method, “Tom Brady’s Most Dangerous Game” by Tom Junod and Seth Wickersham.