The new KD 10 sneakers — or KDX — are the “celebration” model — or officially the KD 10 FINALS.– as in NBA Finals MVP. Sure, Durant could celebrate winning the NBA MVP earlier (and 8 All-Star appearances and 4 scoring champ pegs), but what every basketball player in the world really wants to celebrate is a title. (Titles?) Celebrating a title gives your sneaker line a whole new life and pedigree, a new era, really — the KD post-title, post-championship era. And as Kevin Durant knew, or at least suspected, if you want to release a KD 10 Championship Finals shoe, you’ve got to team up with a winner. If you’re a mastermind — and Nike’s marketing department and KD’s reps both employ lots of them — then that’s why you leave the OKC Thunder for the glory by the bay. To change your level of “celebration” from MVP to NBA FINALS winner.
Nike says the KD 10 FINALS comes “with Flyknit that contains high stretch and low stretch zones to balance support and flexibility they also boast a unique and robust lacing system full-length Zoom Air sock-like construction and a rubber outsole with excellent traction.” Yeah, yeah. But what it really comes with is championship pedigree. The regulation KD 10 (celebrating his 10th season in the league) can be ordered from Foot Locker, Finish Line, and elsewhere.