In the premiere episode Growing Up Hip Hop Atlanta, superstar Bow Wow (aka Shad Mass) returns home to Atlanta. One of the first people he meets with is his long-time music producer Jermaine Dupri. At one point, JD asks Bow Wow if he’s serious about working in the studio because he doesn’t think Bow Wow is ready.
Later, Bow Wow talks about the possibility of making a retirement album with Brandon Barnes, son of hip hop manager Ms. Deb Antney who launched the careers of Gucci Mane, Nicki Minaj and her son Waka Flocka. Brandon is in the development game, too. He tells Bow Bow (who’s 29) that the idea of a retirement album sounds like he’s giving up. However, when Bow Wow mentions the idea to Snoop Dogg, the man who discovered Bow Wow when he was 6 and gave him the name Lil’ Bow Wow, Snoop says a retirement album would be “gigantic.” It’s been eight years since Bow Wow’s last album “New Jack City II”. Bow Bow has since announced that his next album, NYLTH, will be his last. Snoop will executive produce it. Growing Up Hip Hop Atlanta airs Thursdays at 10pm on WE.