On Thursday April 13 as the NBA gears up for the hotly anticipated NBA playoffs 2017 (Westbrook v. Harden first round, anybody?), the league has much to celebrate. The NBA has been absolutely crushing it with social media and video, with tens of billions of views and record-setting participation. But that’s to be expected: social media itself is expanding like mad, so a rising tide lifts all the boats that — like the NBA — are well-equipped for the new seas.
Even more remarkable is that all this virtual reach hasn’t come at the expense of the NBA’s IRL product — because the NBA just broke its all-time attendance record for a season. In total and on average the 2016-17 NBA season was the best so far, with 21,997,412 attending games and 17,884 being the average attendance. And 723 games were sellouts this year, tying last year’s record. To celebrate, the NBA Store is offering a 6-hour window on Thursday, April 13, 12-6pm where all purchases are 25% off. The NBA Store is celebrating its own records, with sales overall up 15%. So they’re, you know, giving back.
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