Amazon owns a whole bunch of retailers beyond just its own massive online presence. From East Dane for Men to Beauty Bar to Zappos and Shopbop, Amazon has feasted on successful retail brand and brought them into the fold. Come February, it’s Shopbop’s time to stand out among the Amazon brands — as Shopbop fires up its special Valentine’s Day Shop. Shopbop calls itself the “go-to online retail destination for modern style.”
[Left: Petite pavé rubies adorn the Sydney Evan Lip Ring, $795]
The Shopbop site features everything from silly coffee mugs that cutely declare your love to jewelry, iPhone cases, and lingerie — of course. Brands range from Hanky Panky (After Midnight Wink Bralette) and L’Agent by Agent Provocateur to Kate Spade, Stella McCartney, Jennifer Meyer and Rebecca Minkoff. Also of note: though Shopbop runs as an independent business, Shopbop shoppers can take advantage of delivery discounts and speed via Amazon Prime Memberships.