The Fitbit Blaze Smart Fitness Watch is the #1 Bestseller in the Smart Watch category at Amazon. Surprised? The Apple Watch may own the category in fame, but Fitbit is doing brisk business online with its variety of Fitbit smart watch choices. Best in show among the Fitbit smart watch choices is the Blaze Smart Fitness Watch. The product owns a 4-of-5 star average rating with almost 4,500 reviews posted. Fitbit definitely takes advantage of its core following and well-branded purpose — fitness.
Since smart watches are still a relatively new category, part of the market penetration challenge is to educate the consumer about the benefits and all the ways to use the watch to make life better. Here Fitbit starts with an advantage. One reviewer cites a feature that typifies how Fitbit distinguishes itself in the market. It’s not just that Fitbit can auto-track — other smart watches offer versions of this feature. It’s that the feature fits so well with the Fitbit brand.
From the Amazon review: “My personal favorite is the auto-track feature. You really don’t need to manually start activities like running, walking, or elliptical, the watch automatically picks up these activities and logs them based on movement and heart rate.” Bingo.