McDonald’s turned its ship around last year on the strength of all-day breakfast. It’s a lesson to keep in mind, perhaps: whenever you run into trouble, think pancakes. But McDonald’s egg momentum is slowing down, according to one restaurant analyst who talked to franchisees. And franchisees’ proposed solutions offer a mixed bag — one that often contains contradictory strategies.
Many agree that the discounts — or “discounting addiction” as Business Insider reports — are hurting business. But beyond that it’s hard to determine which direction to go. CEO Greg Easterbrook has promised to simplify the menu, but that’s easier said than done. Especially with the vision of new and reinvigorated customers drawn by innovation also strong among the franchisees. BI quotes one owner imploring corporate to “do something incredible with our fires.” Ketchup isn’t enough these days. What about some sauce, cheese, spices? But how do you simplify and add at the same time? McDonald’s is expected to find a way: the analyst’s bank expects McDonald’s stock could rise by 7.1%.