Howard Stern really is the “King of All Media” — if that title means you can’t have a big media event without him. Stern hit the big broadcast trifecta during the first presidential debate when GOP candidate Donald Trump mentioned him by name, referencing a conversation Trump had years ago with “Howard Stern.”
This is the third big broadcast in the last few months that featured Stern’s imprint. First Sarah Silverman shouted out the Stern meme “Baba Booey” on national TV at the Democratic National Convention. Then Emmy Awards host Jimmy Kimmel closed one of television’s most watched broadcasts by using another Stern meme — Kimmel said the telecast had “hit ’em with the Hein.” It begs the question we asked once before: can Stern get a free mention on the Super Bowl? That’s the premier American television event: a fourth mention — and on that enormous broadcast platform — would cement Stern’s legend as the King. Already it seems clear the shock-jock-turned-star has entered the culture so pervasively that it’s hard — apparently — to have a big show where he doesn’t come up. What if instead of going to Disneyland, one Super Bowl winner said he was “going on the Howard Stern Show?” But really, just a good solid “Baba Booey” would do.