Sweetgreen is working to stay one step ahead of the health conscious food movement by eliminating bacon and sriracha from its menu. The chain wants to stand out even further from its competitors, some which can’t quite quit the bacon burst America craves. That and Sweetgreen doesn’t want customers bringing any of their pork-pleasure-seeking friends to lunch anymore. Sweetgreen, as the name accurately communicates, is a salad joint — and becoming more so.
An innovative leader in the healthy fast casual category it helped pioneer, Sweetgreen just unleashed the news that it’s cutting the pork. The company links its new emphasis on getting even healthier to the presidential election cycle — citing the election as a significant time to “rethink how we define ‘healthy’ and take action.” Sweetgreen aims to be not just a marketer but a thought leader in the space. Its fresh new campaign, Healthy 2.0, espouses a mission to “Make America healthy again.” If that slogan sounds familiar and political (and if cutting the pork sounds vaguely political too), it’s probably because a certain bellicose presidential candidate is using a similar phrase, wanting to “make America great again.” Sweetgreen, though, seems to lean more toward Michelle Obama’s garden.