Fleetwood Hicks is the designer and entrepreneur behind Villy Custom, a “fashion” brand of cruiser bicycles for adults. He pitched his one-speed Villy bikes that can be custom-made on Shark Tank in 2013 (Season 3). Online customers can pick and choose the colors of everything on the bike — from the frame and chain to the tires and pedals. On Shark Tank, Hicks made a deal with Mark Cuban and Barbara Corcoran for $500,000 for 42 percent.
It wasn’t Villy’s last time on TV. During a holiday gift episode of The Ellen Show (December 2014), host Ellen DeGeneres gave each of her audience members a Villy to take home (each valued at $1000). See video below (at 5:20).