On the Total Divas episode “Clothes Quarters,” Brie and Nikki Bella get a meeting with Shark Tank investor Daymond John, founder of FUBU. They meet in his New York office in the Empire State Building, and pitch their idea for a lingerie line. They tell him they want to “pay it forward” and give the example of — for every pack of underwear purchased, a pack will be given to a woman or young girl in need. He wasn’t exactly blown over by the idea.
There are a number of obstacles in the Bellas way including ownership of the name Bella in the lingerie industry. Bella Lingerie, Bella Bella Boutique, Bluebella, Cosabella, BravoBella, Bella’s Story, Bella Intimates, Bella’s Blush — just to name a few brands — already exist and are well-established. Total Divas airs Tuesdays at 9pm on E!