National Chocolate Cake Day — January 27 — made a lot of people happy on Wednesday and rose to the top of Google popularity lists. Chocolate cake is a well-loved term 365 days a year, of course. But while National Chocolate Cake Day delivers about 5,690,000 results in a Google search, those results are crushed by National Pie Day. National Pie Day, celebrated nationwide on January 23, gets 16,600,000 Google results. That’s 192% higher. However you measure, it’s a pretty sweet week, with both “holidays” practically neighbors on the calendar. And in the very same month that New Year’s resolutions begin. The shame of these marketers!
Now the comparison isn’t quite fair, since National Pie Day is so much more inclusive — it’s all pies, not just chocolate ones. Indeed, if you choose the most popular pie — apple — you find that National Apple Pie Day (May 13), has just over 4 million Google results, losing out to National Chocolate Cake Day by more than just some frosting. All of this is no match for the unrelated, except as a homonym, National Pi Day. The geeky celebration of the number without end (π) delivers 24,300,000 results on Google.