Headlines proclaiming that the University of Washington Huskies hammered the Washington State University Cougars 45-10 in the Apple Cup made a lot of people think that Apple CEO Tim Cook had lent the world’s most valuable company’s name to a football game. Big brands associating with big time sports is a contemporary expectation — but Apple still hasn’t gotten in the game.
In fact this Apple Cup — as all good Pacific Northwesterners know — predates not only Apple but Steve Jobs himself. This week’s version was the 108th playing of the prestigious Apple Cup, which features the rivalry between Washington state’s two biggest universities. (If anything, it’d be called the Microsoft Cup.) 70,000 people watched the Huskies beat the Cougars, according to the Seattle Times.