REAL Change Productions CEO Liam Murphy knows the power of celebrity and how to use it. And by the way, Murphy lives the life. Or as Pitbull might call it, The Lyfe. (Pitbull’s new reality show, The Lyfe, is produced by a partnership between Murphy’s REAL Change Productions and The Weinstein Company.) The life looks good, too, to judge by Murphy’s Twitter, which shows him loyally hanging around with his pals in his hometown, or talking with Gary Sinise, Carly Fiorina, or 50 Cent. Depending on the day.
Pitbull is just one of a multitude of artists and athletes who work with Murphy to enhance and monetize their brands. And also to do some good. Because besides giving us voyeuristic glimpses into the lives of luminaries, Murphy’s company also works with non-profits trying to make the world a better place. And when things go perfectly, Murphy does both at the same time. Which brings us to REAL Change. The company is named after The REAL Change Project– Artists for Education TV Special (2013) that brought together celebrities and change-agent non-profits to raise awareness of the good work and possibilities being pursued by organizations outside the limelight. Murphy and REAL Change continue to promote positive messages through the bright lights of the sports, business and entertainment worlds.