Caroline Wozniacki is whipping competitors this week in New Haven, Connecticut in preparation for her US Open appearance. Ranked No. 4 in the world, Wozniacki comes into New York next week with a lot on her plate. She’ll be mining some marketing gold for sure. For one, having won fans’ hearts last year at the Open — after an emotional breakup and a stirring advance to the finals — the sweet and cool Wozniacki is perfectly paired with chocolate brand Godiva in promoting its sweet and cool Soft Serve ice cream. (Both Wozniacki and the Godiva ice cream are sure to be Open favorites.)
But New York is Serena Williams’ country in September. Serena’s on the cover of the New York Times Magazine, she’s on the cover of New York magazine’s fall fashion issue, she’s designing clothes, she’s crushing opponents, she’s going after records, she’s defending her Open title, she’s making history and defying expectations. In other words, she’s being Serena Williams. So despite her charm and talent, there’s only a little room left for Wozniacki, who happens to also play Serena’s best friend in real life. (Or one of her very close friends anyway.) Unless, of course, Wozniacki can manage to forget the friendship and win this year. Wozniacki’s best chance to overthrow Queen Serena is to leave all the sweetness in the locker room — or, better yet, in Connecticut.