Transylvania is famous for vampires, so it’s apt, I suppose, that Romanians are reluctant to give blood. Less than 2% are donors. But a music festival is hoping to capitalize on Transylvania’s fame for vampires by offering a discount to people who donate blood. The Untold Festival will take 30% off the price of a ticket “to anyone who donates blood at one of Romania’s 42 blood centers until July 24, as well as free one-day festival tickets to anyone who gives blood at a mobile unit that will be set up for two days in Bucharest,” reports the Guardian.
Organizers came up with the idea of the Pay with Blood campaign because they wanted to incorporate Dracula into the first-time music festival, which expects more than 100,000 visitors. So far it’s been a big success. “Given that Romania faces an acute blood shortage in medical facilities, a campaign that takes inspiration from these myths in order to draw attention to a real problem is more than welcome,” said the festival’s director, Bogdan Buta. The Untold Festival begins on July 30th, when no doubt the children of the night will make sweet music.