You don’t find the Nike swoosh on Air Jordans. The Jordan brand is so big it long ago outgrew the swoosh. That astronomical growth includes its own logo, of course — the Jumpman. Because while Nike is still primarily a sports brand, Jordan — ironically perhaps, for the greatest athlete in its stable — has long been a dedicated fashion play. Sure, people play a lot of hoops in Air Jordan kicks, but if MJ only made money on people rocking Jordan’s on the basketball court, he wouldn’t be nearly as rich as he is. Air Jordans — with their endless limited editions and new releases — are an exclusive fashion item.
With its new Nike Prints line of sports apparel, Nike is taking the lessons of the Air Jordan brand and putting them in play in pure apparel. The stylish Nike prints will remind Air Jordan watchers of the cool iterations Air Jordan has launched over the years, adding style to the substance Nike built its reputation on.
[Check out the Nike Prints Collection on apparel and footwear here.]