Professional hockey player Tyler Johnson should be happy. His team, the Tampa Bay Lightning, made it to the Stanley Cup Finals this year. Game 1 of the championship series against the Chicago Blackhawks starts June 3 (8pm, NBC). Of course Johnson wants to win. It’s been eleven years since the Lightning won their first Stanley Cup in 2004. So what’s with the long face?
Look at Johnson’s wash-out black-and-white profile picture on Twitter. Does that look like a Stanley Cup Finals winner? Where’s the energy we see on the rink? It looks like he’s lost. Compare Johnson’s photo to Blackhawks’ Patrick Kane’s Twitter photo. Kane can’t stand still and he certainly doesn’t look lost. Sure Kane’s salary ($6.8M) is more than twice Johnson’s ($2.8M) and Kane does have hundreds of thousands more followers on Twitter (682K) than Johnson (21K). Do these public images effect fans and ultimate effect their play on the ice?