The Microsoft Cloud is helping the world’s #1 sports franchise, the Spanish football club Real Madrid, to open a virtual stadium to its 450 million fans. Microsoft boasts that it will provide the content fans want, when they want it, almost anywhere in the world. With the Microsoft Cloud, Real Madrid will offer a fan engagement platform that will capture and store data about each fan so it can serve up news and videos that fans want.
Of course this partnership isn’t all about passion for the game. Real Madrid wants to increase revenue too. With that much data at their fingertips, they’ll be able to generate near-real-time marketing campaigns. So if you’re a Cristiano Ronaldo fan, you’ll be one of the first to know if he’s staying or going.