Justin Timberlake plays a lime in a commercial for Sauza 901 tequila. The liquor company’s tagline is “No Limes Needed.” Timberlake, donning a green lime head and matching skin, is a washed-up lime Ricky who talks about the old days. When limes prevented pucker face and scurvy. “It’s like you couldn’t drink tequila without one of us,” Ricky/Timberland reminisces. “We were like rock stars.”
But then in 2013, triple distilled Sauza 901 tequila was introduced. Limes would never be the same. “It’s like we don’t even exist. It was the beginning of the end,” said Ricky. The parts of the commercial where Timberlake talks to himself in the mirror are priceless.