Sean “Diddy” Combs sat down with Yahoo! Style host Nick Axelrod. Before they dove into the deep line of questioning about White Parties and Laverne Cox, Axelrod asked Diddy how he applies his new cologne, 3am. “Are you a wrist rubber?” he asked.
Diddy grabbed the bottle from Axelrod and sprayed it on both sides of his neck. “I’m an air sprayer.” Diddy then applied a few sprays onto the face and neck of Axelrod. “It’s great when it settles. You’ll get a lot of compliments today.” They spoke about the NSFW video ad for 3am, too. It features Diddy and his barely clad girlfriend Cassie Ventura. “3am is about showing your woman love. And that you, like, lust for her.” When Axelrod mentioned the showing of nipple rings, Diddy said, “It’s art. And it’s free.” 3am, however, is not free. A 3.4 oz bottle is available at Macy’s for $70.