A short film that takes advertising to a profound place it rarely goes. Touching, hilarious, mysterious and ultimately powerful in communicating its message. This commercial is particularly rare in that it takes so much time to deliver its message — two minutes, an eternity for an ad today. In a world of Snapchat and six-second Vine videos, a well-crafted two minutes feels like a feature film!
We don’t want to spoil the ending, which features an O. Henry-style reveal.