Bruce Jenner is a wealthy man. (This phrasing may have to be changed sometime between 9pm and 11pm on Friday, April 24.) But whatever gender Bruce Jenner identifies as on April 25, his fortune won’t change much. Or if it does–it’ll likely rise. Two hours of primetime with Diane Sawyer–the compassionate Diane Sawyer, not the mean one Robert Downey Jr. fears–is usually worth some extra bank. Jenner doesn’t need the money, but it helps to have some extra pocket change when you’re on a journey. And if anyone’s on a journey, it’s the former Olympic decathlon champion.
The richest.com estimates Bruce Jenner’s current fortune at $100 million. He’s been actively making money on TV and through endorsement deals since his Olympics victory in 1976. Keeping Up with the Kardashians, the TV show that enhanced Jenner’s profile among younger viewers, began in 2007. So Jenner’s been making cash for four decades. His performance fee–that is, his motivational speaking fee–is currently $40,000 per appearance. That will almost certainly rise if his reps play his transition well–probably into six figures, $100,000, per appearance.