Even the most savvy music people get perplexed by Zedd. Featuring Selena Gomez, the new single “I Want You To Know” has won over even former skeptics like William Skar at FactMag. Skar says that when Zedd’s single “Clarity” dropped in 2013 he “remained immune” but that “I Want You To Know” is “great — top hook, characterful vocal and a drop that’s more reminiscent of Joker than any of the brostep elders.”
Skar’s colleagues, however, think his earlier immunity is spot on. “Everything that’s wrong with EDM,” writes Selome Samuel about “I Want You To Know.” The astute Brad Stabler gives a clue to Zedd’s secret though, and he’s convinced it’ll work for “I Want You To Know” just like it always does: “Zedd’s tunes, over an extended period of exposure, always wear you down to the point where you stop caring that they suck, and you just go with it.” It’s a science, really, running pretty specific formulas. And Selena Gomez and Zedd–scientists–are in the lab.