‘Jumping the shark‘ is slang for when an entertainment franchise, pretty much out of ideas, gets desperate enough to try anything. The beauty of SyFy’s Sharknado franchise is that it can’t jump the shark. Sharknado is the shark. You can’t make fun of this movie–Sharknado is far too busy making fun of itself. And how could Sharknado–like other shows that jump the shark–show a decline in quality? It can’t!
The newest installment of the Sharknado franchise will be called Sharknado 3: Oh Hell No. (Go ahead, try to stab something that regrets itself right in its title.) Sharknado 3: Oh Hell No, crown jewel of Shark Week, will enliven screens on July 22. This year the brilliant, untroubled minds behind Sharknado are adding a Love Boat element, populating the shenanigans with celebs aplenty. Billionaire Mark Cuban will play POTUS, with Michele Bachmann, Ann Coulter, Jerry Springer, Bo Derek and Baywatcher David Hasselhoff all flashing famous faces.