Curtis “50 Cent” Jackson signed a $78 million deal with FRIGO Revolution Wear in December. He’s currently training to “hulk up” for his first photo shoot for the underwear company. During an interview with Angie Martinez on Power 105.1, he promised “he’ll be doing the full Wahlberg with the ads hopefully plastered all over Times Square.” Other celebrities endorsing the briefs include New York athletes Carmelo Anthony and Derek Jeter.
50 Cent said Frigo is “insanely comfortable. It feels like I’m not even wearing underwear.” Each pair costs $100.