Quitting is in. Kelly Osbourne just parted ways with the Fashion Police–the E! show that had barely begun its new run. Osbourne had said she was appalled by co-host Giuliana Rancic’s insensitive on-air remarks about Zendaya Coleman’s hair at the Oscars. But that was just an excuse to get out of something that wasn’t working–fewer than a million people watched the highly promoted comeback episode of Fashion Police, which misses its late star, comedian Joan Rivers.
Rivers, in fact, is how we know Osbourne’s claim is just an excuse. Because if Osbourne was offended by Rancic’s remarks, Rivers’ verbal assaults would have had her hitting the pavement long ago. This isn’t a case of morality–but money and career choices. It’s a world at Twitter speed and if what you’re doing isn’t working, you’ve got to pivot fast. Even if that includes disappearing like a Snapchat. Rosie O’Donnell, for example, returned this fall to the heavily promoted relaunch of The View. She had a big contract. O’Donnell quit earlier this month anyway. She said it was for health reasons. But the show was struggling.