Gentleman is old school. You hold the door for someone these days and you might get a tongue lashing about equality. But if you don’t, well you’re a cad. (Cad is another old school word–means ass, pretty much.) So what’s a well-intentioned young man to do? He’s in a world where the old rule book was set on fire–where billionaires don’t wear ties and Taylor Swift is more powerful than the New York Times. But there is still a yearning for a certain life style and a code of conduct–and savvy content packagers are calling it “modern gentleman.” It brings a sort of Rat Pack ethos forward, without the sexism and the alcoholism. Or with less of it, anyway.
Business Insider titled a post “22 Websites Every Modern Gentleman Should Bookmark“–it gets nearly 2 million views and counting. P Diddy is selling his Ciroc aspirations to the same wannabe gents. It’s a huge category of young men wanting instruction. A site that nabbed the name, moderngentleman.com, promises young men it’ll be “a guidepost on your journey” since there’s “so much to learn.” You can learn a lot about the world we live in–where commerce is said to be intimately linked with character–just by looking at its tagline: Men Made Mindful. Brands Made Brilliant. Any modern man, gentle or not, really should know what’s going on there.