15 seconds is the new black, or at least it’s the new Facebook and Instagram friendly video format. Used to be that if you were making a hundred million dollar movie like Marvel’s upcoming Avengers: Age of Ultron, you’d make a two-minute trailer to tease an audience. But Marvel is always pushing the envelope, trying new mashups, exploring new things. So it’s only natural that it would arrive at this idea: Let’s make a trailer for the trailer!
And happily, there’s the 15 second video format just waiting to be utilized. So this is a trailer for the trailer. The actual trailer itself will premiere on ESPN on January 12 during the College Football Playoff Championship. No word whether Marvel plans to unleash a six-second Vine to introduce its trailer for the trailer for the movie. But don’t bet against it.