Cards Against Humanity, the fill-in-the-blank game that encourages awkwardness, embarrassment, paranoia, political incorrectness and worse, thank goodness–sold its customers a bunch of bullsh-t on Black Friday. The contrarian Cards Against Humanity took all its regular product offering down from its website on Black Friday and offered just one, a box of “Bullsh-t.”
They sold 30,000 boxes of it, which began arriving this week. People were surprised to find the offering was absolutely literal. Inside each box was the feces from a real Texas bull. (Hey, it was pasteurized.) They charged six bucks a box, which is either cheap or expensive depending on what kind of bullsh-t you’re used to. Financial crisis with bailout? Iraq war with no results? That’s very expensive bullsh-t there. That guy at the end of the bar talking about how the Knicks might win tonight. His crazy bullsh-t hardly costs anything. Cards Against Humanity told Time magazine it made 20 cents on each box and will donate the money to Heifer International. What do you expect from Cards Against Humanity? They’re iconoclasts by nature: they sell a game in 2014, and it’s not even a video game.