Pop star Lily Allen (Sheezus) launched the record label ITNO (In The Name Of) three years ago. During her recording and performing hiatus (2010-2013), the British singer set up ITNO in partnership with Sony Music UK to sign on new acts. The label signed on just two acts – Tom Odell (Long Way Down) and Cults. Also during her hiatus, Allen launched a vintage clothing company, Lucy in Disguise, which just closed its central London store “amid reports of financial difficulties.”
Following news of ITNO closing, a spokesperson for Allen said: “Lily will shortly be announcing a new signing/consulting role for another label and meantime is very happy that Tom Odell’s records will be released on Columbia, who were the distributors for ITNO. Further details of Lily’s new venture will be made available in due course.” Maybe she should just stick with singing.