When not on the set of America’s Next Top Model this year, media mogul Tyra Banks was busy studying economics at Harvard Business School. Looks like those hours hitting the books have paid off. Tyra is now launching her own cosmetics line, TYRA Beauty, which she promises to be “badass.” Tyra is the first to admit to not waking up with naturally sculpted cheekbones – “I paint them on!”
Tyra is taking a page out of Mary Kay’s successful direct sales approach to cosmetics. Just like Mary Kay, Tyra’s recruiting independent contractors to sell her line — she calls them “Beautytainers.” That way those selling TYRA Beauty get to be their own boss “while setting their dreams free,” said Banks. All Beautytainers will be trained through the online TyraU. For years, Mary Kay has offered incentives and rewards for its consultants like pink Cadillacs–wonder what Tyra will use?