Mark Cuban owns the second most valuable sports franchise in Dallas, but in a lot of ways the Mavs owner likes his position better than that of Cowboys owner Jerry Jones. Both men shoulder the responsibility for running teams that belong not just to them, but to all of North Texas. Cuban told the Star Telegram that he can keep Mavs prices relatively low, while Jones has no choice but to charge top dollar for Cowboys seats. Jones, after all, has to pay for his $1.2 billion AT&T Stadium.
Cuban says the stadium is great for North Texas–a “landmark”–but he’s glad he doesn’t have that bill to pay. Cowboys fans can get priced out of the seats and opposing fans buy them, creating a disadvantage for the team at home. Cuban respects what Jones has built, but he’s just glad he has more freedom with Mavs prices. He lowered prices this year on a bunch of seats at his American Airlines arena. “I do it because I feel like we’re property of North Texas and Mavs fans everywhere,” he told the Telegram.