The National Retail Federation has retained digital agency Rain (PR AOR Sunshine Sachs) to create digital shorts for its industry campaign site This Is Retail. The purpose of the campaign is to convince young people that a career in retail doesn’t necessarily mean working the register for $10 an hour.
NRF SVP Bill Thorne says “We want young people to think retail when they are on the job hunt,” because the booming industry truly does need more employees at a time when jobless rates for young grads are near record highs. The videos are clever, but good luck getting young folks to say “Hell yeah, I work in retail!”
From the article “Spin the Agencies of Record” by Patrick Coffee, PRNewser