Rory Ahearn was the media contact on the press release that explained why Snoop Dogg changed his name to Snoop Lion. As the PR guy at VICE Media – it’s his job to promote everything VICE – from Terry Richardson photo shoots with Snoop Lion to acts like Action Bronson, Shout Out Louds, Modest Mouse and The Decemberists. Since 2005, Ahearn’s been going door to door selling the VICE brand (music, magazines, clothes) to mom and pop skate shops, and shoving his foot in the doors of Urban Outfitters and Buffalo Exchange. Next time you’re at a house party in Williamsburg or in Austin for South by Southwest, look around, Ahearn’s there.
An interview with the band The Big Sleep gives advice to new bands playing the CMJ Festival in NYC for the first time: go see the Natural History Museum, don’t leave your instruments in your van overnight, and buy Rory Ahearn a drink.