Jules Feiler can throw a punch and deliver a punchline. At least his clients can. As founder of the New York public relations agency The Pitching Staff, Feiler promotes celebrity athletes (Mike Tyson, Dennis Rodman) and comedy clubs (The Friars Club, The Laugh Factory). When not persuading the press to cover his clients (his latest jewel is Rasheda Ali–daughter of Muhammad Ali–who wrote a children’s book about Parkinson’s Disease), Feiler is at the theatre. His one-act play THE DICKS (published by Samuel French nearly 30 years ago) is being made into a short film. The title refers to the two main characters: a veteran hotel detective in 1980s Florida shows the ropes to the new kid dick. On film, the veteran is to be played by Burt Young, the Academy Award-nominated actor who played Paulie in the reigning champ of all boxing movies, ROCKY.
Feiler can bring nearly anything to life. While PR man for the trendy, arty Gershwin Hotel in the 90s, Feiler produced the first ever Andy Warhol séance, with over 300 of Warhol’s closest friends in attendance as well as two “psychics.” This event (don’t call it a stunt) resulted in lots of media coverage including a piece on the front page of The Wall Street Journal. Warhol apparently told Feiler: bring back THE DICKS! It’s not clear whether it was also the Pop Master’s idea to send Rodman to North Korea.