Leveraging the art of written communication with our employees and customers is imperative. With team members spread across the United States and around the globe, we too often lean on Google Hangouts or Skype calls to get business done. But those really may not be the most effective vehicles for communicating certain types of information. In many cases, written messages have more impact. The handwritten note, for example, is almost a delight to receive. There’s something permanent and perhaps more meaningful in this digital age about the written word.
Today’s senior leaders need a keen ability to craft written communication that grabs the attention of the given audience and conveys something that goes beyond the transfer of words on the page. Those words need to deliver the emotion and intent behind the message. Helping our clients maximize the impact of their written communications is crucial for developing sustainable, positive change. The goal is to effectively transfer ideas across organizations to help align work efforts and drive performance.
Chris Cancialosi, Ph.D., is managing partner and founder at gothamCulture. The team at gothamCulture focuses on identifying the underlying causes of organizational obstacles and assisting leaders in developing and executing breakthrough strategies to elevate performance. The team provides critical, thought-provoking insights to leaders who desire to use organizational culture and leadership as key drivers of performance.