One of the first things kids understand when they get their first big set of crayons is that blue is at a premium. Because two-thirds of the earth is blue. The sky is blue. The lake, the stream, the pool, the Golden State Warriors, the FC Barcelona and the New York Giants uniforms — blue, blue, blue. So when Crayola added a new color to its box, the choice was — you guessed it. The new Crayola color is called Bluetiful.
It’s a great addition, given the ample need. Because think about it — even the song wants this color: “Oh bluetiful, for spacious skies, for amber waves of grain. For purple mountain’s majesty…” For the under-12 set (and beyond), America and all the pictures being made by the children in it just got more bluetiful. The new color was invented by scientists at Oregon State University. Bluetiful beat out four other names including Dreams Come Blue. It replaces Dandelion yellow.
— Crayola (@Crayola) June 30, 2017